Sponsoring Sports for a Healthier Lifestyle
Nichirei also supports sports, another major pillar of health alongside food.
Swimming is a national sport in many countries, with some 30 million enthusiasts in Japan alone. The Nichirei Challenge Swimming Badge Test, certified by the Japan Swimming Federation, determines a swimmer’s ability based on common national standards. Established in April 1998, it sets national standards for all levels, from junior to master swimmers. Nichirei endorses the purpose behind this testing and supports activities encouraging more people to take part.
Swimming is a national sport in many countries, with some 30 million enthusiasts in Japan alone. Nichirei supports the activities of the Japan Swimming Federation and hopes that swimming will become increasingly popular as a lifelong activity.
The Swimming Badge Test is a nationwide, standardized certification system. Why not give it a shot?
The Swimming Badge Test is a swimming certification system sanctioned by the Japan Swimming Federation. It was established in April 1998 as a unified national standard for swimming certification, replacing individual standards set by different schools, swim clubs, and regional groups across the country. The system enables a wide variety of swimming enthusiasts, from junior to master level, to test their abilities based on common standards.
At testing events, participants are certified as one of seven levels, depending on their category, distance and time. Taking the test costs \300 per attempt, and a certificate and badge cost \500.
For details regarding swimming tests, please seethe Japan Swimming Federation’s website (available only in Japanese).
Skating began gaining popularity in Japan during the Meiji era, when it became possible to manufacture ice using machines. As the ability to make ice spread nationwide, ice itself was put to a growing number of uses. Several of the ice manufacturing companies were the predecessors of Nichirei. There was even a time when some of Nichirei’s subsidiaries operated ice skating rinks, indicating the deep historical connection between Nichirei and skating. The Group also included large ice manufacturers, which naturally led to Nichirei’s affinity with ice, and support for skating competitions as the official partner of the Japan Skating Federation.
Nichirei has been supporting women’s professional golf since 1984—the year that we decided to change the company’s name from Nippon Reizo to Nichirei. We became a special sponsor of a women’s pro golf tournament, which developed into a full company event and a symbol of the name change.
The Nichirei Ladies tournament, which we have been hosting since 2006, is tailored to match our concept of golf as a casual yet vibrant sport that can be enjoyed by the whole family. We hope it conveys the appeal of golf as a lifelong sport to be enjoyed by people of all ages.