Donations and Other Support

1.Donations to Support Disaster-hit Areas

In FY2012, Nichirei decided to donate ¥10 million per year for five years, for a total of 150 million, to each of the three prefectures—Iwate, Miyagi, and Fukushima—hardest hit by the Great East Japan Earthquake of March 2011.

In addition, we made contributions totaling \10 million to Kumamoto Prefecture following the 2016 Kumamoto earthquakes.

2.Fureai Fund Donations

The Nichirei Group’s social contributions include fund-raising activities and donations. The Nichirei Fureai Fund, set up in 1993, uses contributions from employees and donations from the Company itself to provide financial support for social welfare, disaster and medical relief, and donations to areas in Japan and around the world that have been affected by natural disasters and other events.

Through the Central Community Chest of Japan and the Tokyo Good Will Bank, we provide support, in the form of money to celebrate graduation, for the independence of children in social care, as well as through “children’s cafeterias” to aid those in difficult circumstances, victims of bullying and others in need. Nichirei also provides support for preparation expenses for disaster relief to the Japanese Red Cross Society.

3.Cooperation in Bellmark Campaign

Nichirei is a sponsor of the Bellmark Campaign.

The Bellmark Campaign is a volunteer program that was launched in 1960 with the desire to provide every child with equal access to education in an enriching environment. Nichirei strongly believes in this cause, and through the Bellmark Campaign we support a bright future for the children who will lead the next generation.

The Nichirei products involved in the program are shown below.

Yaki-Onigiri (frozen grilled rice balls)

Yaki-Onigiri (frozen grilled rice balls)

Guangdong-fu Fukahire Soup

Guangdong-fu Fukahire Soup
(Guangdong-style shark fin soup)


All Nichirei Group workplaces collect plastic bottle caps from PET bottles to support the activities of NPOs that sell them as plastic raw materials to recycling companies, thereby raising money to fund vaccines for children in developing countries. The sale of 800 caps brings in roughly \20, which pays for a polio vaccine for one person. In contrast, were the caps burned as garbage, 3,150 grams of CO2 would be released per 400 caps, so recycling the caps also helps reduce CO2 emissions.

5.Helping Feed Children around the World

(1)Participation in Table for Two

The Nichirei Group participates in Table for Two, an employee-participation social contribution activity that starts in the employee cafeteria. The basis of the project is to make a food-support donation and involves adding ¥20—the cost of a school lunch for one child in a developing country—to the cost of cafeteria food. Moreover, the foods through which the donation is made are limited to healthy, low-calorie items, so the program also plays a role in improving employee health. The program is currently conducted at two workplaces, the Nichirei Higashi Ginza Building and the Nichirei Technology Development Center.

(2)Support for the United Nations World Food Programme

Since FY2016, Nichirei Foods has been supporting essay contests and the End Hunger: Walk the World initiative organized by the United Nations World Food Programme (WFP). A portion of the donations collected through Walk the World is used to fund the WFP’s school meals programs, which aim to end child hunger and poverty around the world. Looking ahead, Nichirei Foods plans to continue supporting food-oriented initiatives for helping feed the world’s hungry children.

Support for the United Nations World Food Programme

6.Restoration of Endangered Cypripedium Orchid

Nichirei had a business site in Fujimi-machi, Nagano Prefecture, where an abundance of Cypripedium (Japanese name: Atsumorisou) used to grow in the wild. This led us in 2006 to start conservation and regeneration activities together with the Fujimi-machi Atsumorisou Regeneration Committee.

Cypripedium is a variety of the wild Japanese terrestrial lady’s slipper orchid. Due to illegal harvesting, damage caused by wild animals such as deer who eat it, and the impact of global climate change, wild Cypripedium has sharply declined, and the species has been designated as endangered.

The orchids that Nichirei and the Fujimi-machi Atsumorisou Regeneration Committee have painstakingly cultivated finally bloomed in mid-May 2014, a full six years after their seeds had been sown. The orchids have continued to bloom since.

Restoration of Endangered Cypripedium Orchid

Cypripedium macranthos var. kamanashi in bloom
This is one variety of Cypripedium, many of which used to grow naturally in the Kamanashi mountain range near Fujimi-machi. It is known for its deep color and size.