KidZania is a place where children take center stage. They can try out the jobs that they aspire to when they grow up and have fun learning about how society works. We operate a “Food R&D Center” at KidZania. In developing fried rice and grilled rice ball meals, children can think about diet, eating habits and the connection between delicious food and the five senses, in particular taste, aroma, appearance and texture.

Employees of Nichirei Foods visit classrooms to talk about frozen food manufacturing processes using videos and a slideshow. Under the concept “See! Learn! Enjoy!”, topics include the production of frozen foods such as Honkaku-Itame Cha-Han (fried rice) and Imagawa-Yaki (Japanese waffle). Both educational and entertaining, the program is full of quiz questions about frozen foods and footage of scenes that children might otherwise never see—even on an actual factory tour. Students thus learn about Nichirei Foods’ careful approach to manufacturing and the merits of frozen food. Classroom visits are fun and engaging, as evidenced by the intent gazes and smiling faces of the children as they watch the videos.