Nichirei’s Metaverse
Nichirei Cold World
In March 2024, Nichirei’s metaverse, Nichirei Cold World, opened in the “cluster,” a prominent Japanese metaverse platform. Step inside and reveal a world of “cold” experiences to enjoy and explore through quizzes, games, and other activities, while learning about Nichirei’s history and various businesses.
A metaverse is a virtual space and service that allows users a wealth of experiences through original characters (avatars) created on the Internet by freely choosing a face, clothing, and personal belongings. The “cluster” is one of the largest metaverse platforms in Japan, where many companies have developed their own worlds.
Overview of the world
Nichirei Cold World is a fantastical world of ice where visitors can experience Nichirei’s “cooling power.” The term “cooling power” refers to the Nichirei Group’s core technologies for cooling food products, such as long-term preservation, quality retention, and reproducibility of food ingredients. Exploring this metaverse icescape opens up a playful new way to experience Nichirei’s “cooling power.”
At the entrance to the world, visitors can take a walk on the sparkling ice and take Instagram-worthy photos while also being introduced to the Nichirei Group’s initiatives, such as the ice factory and its refrigerated and frozen EV trucks.
Nichirei Cold Circuit
Beyond the entrance lies the Nichirei Cold Circuit, where visitors navigate an ice course towards the goal riding on Nichirei-related goods such as ice, woks, and cardboard boxes.
Along the course, panels introduce old and new frozen food product packages and the history of frozen foods, and answering the end-of-course quiz correctly unlocks limited, one-time accessories for avatars.
How to go to Nichirei Cold World
To experience Nichirei Cold World, create a free account on the “cluster” and install the “cluster” application on your preferred device (smartphone, computer, VR device, etc.).