Processed Foods: Operating Environment and Background
Expanding market for processed foods
Japanese are eating more meals outside the home in response to the changing social structure, including more women working, an increase in single and two-person households, and an aging society.
■Proportion of Household Food Spending on Meals Outside the Home
The frozen foods market has continued to expand in response to the shift in consumer trends toward having meals at home or buying prepared takeout foods that followed the March 2011 Great East Japan Earthquake.
■Trends in Japan’s Frozen Food Market