1. Donations to support disaster-hit areas
In FY2011, Nichirei decided to donate \10 million per year for five years, for a total of \150 million, to each of the three prefectures-Iwate, Miyagi, and Fukushima-hardest hit by the Great East Japan Earthquake of March 11, 2011.
Since 2011, the Nichirei Ladies team, which participates in the official Ladies Professional Golfers' Association of Japan tour, has donated all entrance fees to the city and prefecture of Chiba.
2. Fureai Fund donations
The Nichirei Group's social contributions include fund-raising activities and donations. Through endorsement contributions from employees and donations made by the company itself, the Nichirei Fureai Fund, set up in 1993, provides financial support for social welfare, nature and environmental conservation, as well as arts-related and cultural activities. The main recipients include the Association for Supporting Children Orphaned by Traffic Accidents, the Japan Committee for UNICEF, and Ayuminohako.
3. Support for the Keidanren Nature Conservation Fund
Nichirei endorses the spirit of the Keidanren Nature Conservation Fund, to which it has been donating since 1994. The fund supports nature conservation activities and the sustainable use of natural resources in the Asia-Pacific region and Japan.
All Nichirei Group workplaces collect plastic bottle caps from PET bottles to support the activities of NPOs that sell them as plastic raw materials to recycling companies, thereby raising money to fund vaccines for children in developing countries. The sale of 800 caps brings in roughly ¥20 yen, which pays for a polio vaccine for one person.
By contrast, were the caps burned as garbage, 3,150 grams of CO2 would be released per 400 caps, so recycling the caps also helps reduce CO2 emissions.
5. Helping Feed Children around the World
(1) Participation in Table for Two
December 2012 menu poster
The Nichirei Group participates in Table for Two, an employee-participation social contribution activity that starts in the employee cafeteria. The project involves adding \20-the cost of a school lunch for one child in a developing country-to the cost of the cafeteria food to make a food-support donation. Moreover, the foods that can provide this donation are limited to healthy, low-calorie items, so that the program also plays a role in improving employee health. The program is currently conducted at two workplaces, the Nichirei Higashi Ginza Building and the Technology Development Center.
(2) Support for the United Nations World Food Programme
Since FY2015, Nichirei Foods has been supporting essay contests and the End Hunger: Walk the World initiative organized by the United Nations World Food Programme (WFP). A portion of the donations collected through Walk the World is used to fund the WFP's school meals programs, which aim to end child hunger and poverty around the world. Looking ahead, Nichirei Foods plans to continue supporting food-oriented initiatives for helping feed the world's hungry children.
6. Restoration of Endangered Cypripedium Orchid
Nichirei's ownership of a workplace in the town of Fujimi, Nagano Prefecture, where an abundance of Cypripedium used to grow in the wild, led us in 2006 to start carrying out conservation and restoration activities with the people of the Fujimi Cypripedium Restoration Conference.
The Cypripedium is a variety of the wild Japanese terrestrial lady's slipper orchid. Due to illegal harvesting, damage caused by wild animals such as deer who eat it, and the impact of climate change, the Cypripedium has been designated an endangered species.
The orchids that Nichirei and the Fujimi Cypripedium Restoration Conference have painstakingly cultivated finally bloomed in mid-May 2014, a full six years after their seeds had been sown. The orchids have continued to bloom since.
A Kamanashi hotei-atsumorianum
This is one variety of cypripedium, many of which grew naturally in the Kamanashi mountain range near Fujimi. It is known for its deep color and size.