Nichirei’s CSR activities include the purchase of forest credits issued by the Forestock Association to support the forest preservation activities of the selfsame association.

In gratitude for the earth’s abundance, which provides the ingredients for our products, Nichirei Foods began a program to protect and develop our forests. As of March of 2014, part of the proceeds of the program-called Good for Lunches! Good for the forest!-go for the purchase of CO₂ credits. Purchasers can support forest maintenance and preservation for a week, with two packs covering approximately one square meter of forest.

As part of our activities to passing on the earth’s abundance to future generations, Nichirei Foods purchases credits in the amount of partial proceeds from the sale of the Hiroshima oysters we offer. Those payments are used for preservation activities in the town of Akiota, in Sandankyo Gorge’s Tatara Forest, in Hiroshima Prefecture.

Nichirei Fresh is reducing its environmental impact through its procuring activities. By practicing sustainable procurement and supply, the company protects the abundance of the earth, which is the source of food and good health.

Bearing this in mind, we are helping to expand Indonesia’s mangrove forests through the procurement and sale of shrimp sourced there.

Each Nichirei Foods office is taking part in the personal chopsticks eco movement, which involves switching from disposable cutlery to reusable chopsticks at exhibitions and other events.

In addition to initiatives at our offices, the Nichirei Group also promotes effective use of resources in the areas of merchandise.