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Processed Foods @Overall @Industry Environment / Background

Frequency of processed food consumption increasing year by year
Slight increase in market for frozen foods, our mainstay

  Positioning / Special Characteristics

Continuous increase in Japanese peoplefs dependency on food prepared outside the home

ĦPercentage of Food Budget per Household Spent on Foods Prepared Outside the Home

Since the 1990s boom in the market for frozen foods - our mainstay - demand has remained at a high level, and frozen foods have become indispensable to Japanese homes

ĦTrends in Japanese Frozen Foods Markets

  Positioning / Special Characteristics

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